launched its own AI, the Assistant, in the US in late October. that is just not the way it is anymore. In response, a growing number of consumers are turning away from hyper fication and toward ancient healing systems that prioritize balance over performance. for its part, helped to facilitate retail's direct to consumer brand boom, making it cheaper and easier for anyone to open an online store. The houses she spends most with are, all of which have undergone recent creative changes. In line with this new mandate to push profitability, sustainability boards are being dismantled, sustainability teams shut out of design meetings, and sustainability aligned materials reconsidered or removed in favor of cheaper alternatives a trend that was already evident in the Sustainability Leaders last May.

Most, if you ask them for shopping ade, they'll respond with a thesis. So 14 years ago, I founded the Fashion Trust together with. More often than not, it's someone we've come across because there's a value alignment with what we do. From to were trending, and it was the snooze fest that it sounds like. We are looking at 2030 goals, so the first challenge is timeline misalignment, he There's always uncertainty in the supply chain that they will invest in long term programs and then brands will seek alternative suppliers that fear can create push back against investments in, for example.

But the importance of a recognizable identity from one creative director to the next cannot be overlooked. One of his first acts after accepting the job was to go on a road trip around the factories in Italy, where menswear production, which generates around a quarter of his revenue is centered. Designer had to sew me into this dress, and cut me out of it, More recently, at the Red One premiere in Berlin, relates how utterly, entirely committed she was to her theatrical gown, complete with a three dimensional flower at the bust.

It did necessarily go to plan. No longer confined to the gym, black leggings have quietly secured their place as a modern wardrobe essential for 2026. there is a big advantage to be had with an adaptable, multi generational team, bringing together a deep understanding of a brand heritage and legacy, while matching that with the right energy and view to the future. As the industry emerges from a two year slowdown, designers are more than ever seen as key drivers of brand turnarounds. I would like to think that a new generation is being brought into es and brands to help create momentum.

in places of power can show a way of doing that is both realistic and imaginative. Where shoulders go slim, pants go wide. they are styled with a pillbox, another accessory that is so back for 2026. Textile to textile recycling has been a h grail among sustainable fashion innovators for almost a decade, but it's only in the past year that its commercial application has started to seem viable. That shift is visible across the wider wellness landscape. By dipping into the archives, celebrities and their stylists have proved they are on board with recycling and rewearing, a form of sustainability that is becoming increasingly common on the red carpets.

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