Why Emerging Markets Can't Quit the Cash on Delivery Habit

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2026-03-17 10:13:13 -

In many developing economies, digital payments are growing rapidly, yet the COD courier service in India continues to dominate the e-commerce landscape. Despite the rise of UPI, mobile wallets, and card payments, cash on delivery (COD) remains a preferred choice for millions of customers. This enduring reliance on COD is not accidental, it reflects deep-rooted consumer behaviour,...

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