Chat to Buy: The Rise of Conversational Sales Channels Apps
We live in an era of "Conversational Commerce." Customers are tired of navigating complex menus; they just want to ask, "Do you have this in red?" and get an answer. Messaging apps like WhatsApp, Facebook Messenger, and SMS have evolved from support channels into direct Sales Channels. The modern consumer expects to be able to chat, browse, and checkout within a single conversation thread. The...
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